Social networks

In this section we will analyze the main tools management and monitoring of social networks of the market, both free and payment.

We pay special attention to their pricing models, to their characteristics and our experience using them during these years.

The goal is to find the software that best suits your needs.

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8.9/10

Buzzsumo

Discover ideas for your content and influencers for your business
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Buzzsumo assessment
Buzzsumo is software to discover content ideas and influencers for your business
Design
10
Ease of use
9.5
Price
7.5
Functionalities
9.5
Medium
8
Pros:
  • Super intuitive inferchaz
  • Efficient, there is no content that escapes
  • Useful for generating content
  • Useful for your SEO team
CONS:
  • Free test with enough limits
  • It can be expensive for small businesses
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9.2/10

Metricole

Metricole unifies your website data, social networks and online advertising so that it is simple to consult them
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Metricol Assessment
Metricole unifies your website data, social networks and online advertising so that it is simple to consult them
Design
8
Ease of use
10
Price
10
Functionalities
8
Medium
10
Pros:
  • Very easy to use
  • Autolists are incredibly useful
  • Complete statistical panels
  • They include constantly
  • Excellent customer service, and in Spanish.
  • Possibility of connecting your Google and Facebook advertising accounts
  • Very useful if you are a marketing agency
  • Tool to generate attractive reports
CONS:
  • It does not serve to monitor your accounts in real time
  • In some cases you will need to alternate with other tools such as Hootsuite
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9.6/10

SocialBee

SocialBee is a social media management tool that allows you to program, publish and analyze content on several platforms automatically.
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Number of characteristics
10
Quality-price ratio
10
Customer service
9
Integrations
9
Ease of use
10
Pros:
  • Connection with the main social networks
  • Extension for browsers
  • Allows you to work with collaborators
  • Free test
  • Affordable prices
  • Competition analysis on Twitter
  • Complete aid center
  • Help save time
CONS:
  • Does not offer PDF reports
  • Does not include less known social networks
  • Improveable mobile app
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