SEO - SEM

In this section we will discuss the tools for SEO (natural positioning in search engines), Linkbuilding, technical SEO analysis and sem (Search Engine Marketing) in the market.

We pay special attention to their pricing models, to their characteristics and our experience using them during these years.

The goal is to find the software that best suits your needs.

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Recommended
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9.7/10

ACCURANKER

Very complete rank tracker to track Keywords Seo
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ACCOUSEKER ASSESSMENT
ACCURANKER is a very complete rank tracker for Keywords SEO monitoring
Integrations
10
Design
10
Number of functionalities
9
Price vs functionalities
9
Spanish support
10
SERP features monitoring
10
Multidominium integration
10
Pros:
  • Complete control panel
  • Keywords with all local packs and Serp Features
  • 100% customizable reports
  • Complete competition analysis
  • Domain groups
  • Google Analytics, Search Console and Data Studio integrations
  • API rest simple to use
  • Competitive prices
  • Design and UX superior to that of its competitors
CONS:
  • Slow generation of Data Studio reports
  • No flexibility in the frequency of keyword verification
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8.2/10

Ahrefs

Ahrefs is one of the SEO reference tools
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Ahrefs assessment
Ahrefs is the reference SEO tools for professionals and agencies
Design
8.5
Ease of use
8
Price
8
Functionalities
8.5
Medium
8
Pros:
  • The best to analyze the links of your competition and your SEO off page
  • Search Keywords on Google, YouTube, Amazon
  • SOITO SEO increasingly complete
CONS:
  • It has no free trial
  • You can try 7 days for only 7 euros
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9.5/10

Callrail

CallRail follow -up and telephone call services for companies and marketing professionals.
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Number of characteristics
10
Quality-price ratio
9.5
Customer service
8.5
Integrations
10
Ease of use
9.5
Pros:
  • Call monitoring, text messages, forms and chats
  • You can know which channels more potential customers generate to maximize the ROI.
  • Adapt the experience of each potential client.
  • Tool driven by AI
  • Automatically analyze the keywords that customers use in calls
  • Tag and qualifies automatically potential customers
  • Integrates with many platforms and tools
  • Free test
CONS:
  • Native integrations with some report platforms are not very solid.
  • Customer support can be better
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Poranktracker is a complete tool for SEO monitoring and research for webmasters and agencies
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[Proranktracker] Opinions, prices and functionalities
Poranktracker is a complete tool for SEO monitoring and research for webmasters and agencies
Navigation design and ease
9.5
Functionalities
9.5
Integrations
10
Price vs functionalities
9.5
Scalability for local SEO or international SEO
10
Pros:
  • Position monitoring in multiple search engines, including Google, Bing and Yahoo.
  • Daily updates of positions.
  • Integration with a wide variety of project analysis and management tools.
  • Customizable and programmable reports.
  • Local and global keyword monitoring option.
  • Easy to use and intuitive navigation interface.
CONS:
  • It can be expensive for small companies or users with limited budgets.
  • Some advanced features are only available in higher price plans.
  • Customer service can be slow in some cases.
Recommended
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8.6/10

SERPSTAT

TOOL ALL IN 1 FOR INTERNATIONAL, NATIONAL AND LOCAL PPC
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Serpstat assessment
SERPSTAT is a tool all in one for SEO and PPC analysis with more than 20 functionalities for technical SEO, content and backlinks
Design
10
Integrations
10
Price vs functionalities
8
Number of functionalities
10
Spanish support
5
Pros:
  • Munch of tools for technical SEO, content and backlinks
  • Database with millions of keywords and competitors around the world
  • Everything you need to analyze your site
  • Everything you need to analyze your competitors and discover new websites
  • Full tracking of positions in SEO and PPC
CONS:
  • High Learning Curve
  • It is not for beginners
  • Not in Spanish
  • Too many tools for what type of projects
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8.9/10

Surfer SEO

Surfer SEO is the tool that will help you achieve better results in search engines.
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Number of characteristics
10
Ease of use
8.5
Quality-price ratio
8.5
Integrations
8
Customer service
9.5
Pros:
  • Many SEO and content functionalities
  • Enhanced with Ia
  • Easy to use
  • Friendly interface
  • Content generation
  • Chrome extension
CONS:
  • It is payment
  • Learning curve
  • Their suggestions are not always adequate
  • Few integrations
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