Web Analytics

In this section we will analyze the main metrics and web analytics tools on the market, both free and paid.

We pay special attention to your pricing models, their characteristics and our experience using them over the years.

The goal is for you to find the software that best suits your needs.

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Showing the 6 results

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8.8/10

ChartMogul

ChartMogul is a valuable tool for any business focused on customer subscription and retention strategies.
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Number of features
9.5
Ease of use
9
Value for money
8.5
Integrations
7.5
Customer Service
9.5
PROS:
  • Free plan
  • Simple and easy-to-use interface
  • Customizable data display
  • API
  • Integrations with popular platforms
CONS:
  • Initial learning curve
  • Limitations in other areas of digital marketing
  • Requires technical expertise in certain aspects
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Fathom Analytics is a complete web analytics tool that complies with all privacy laws without using cookies.
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Valuation of Fathom Analytics
Fathom Analytics is a web analytics tool that complies with all privacy laws without using cookies.
Design
10
Functionalities
8
Integrations
10
Advanced reporting
7
Ease of use
10
Data import from Google Analytics
9.5
PROS:
  • 100% focus on privacy and GDPR compliance
  • Simple and intuitive interface
  • Own API
  • Data storage on servers in the European Union
  • Does not use cookies
  • Lower impact on site performance
CONS:
  • Does not offer ecommerce reports
  • Does not offer comparative data
  • Minimalist approach may not be suitable for large companies and websites
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8.1/10

HOTJAR

Web analytics tool, with heat maps, recordings, and on-page surveys.
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Valuation of Hotjar
Hotjar is a web analytics tool, with heat maps, recordings, and on-page surveys. 
Design
8
Ease of use
8
Price
7.5
Functionalities
8
Support
9
PROS:
  • Easy installation and configuration
  • 15-day free trial
  • A free plan up to 2000 page views is available.
  • Continuous enhancements are added
  • 3 in 1: Heatmaps, recordings and surveys
CONS:
  • If you have a lot of traffic and want to monitor all urls the cost can be high.
  • Survey design could be more attractive and with more customization possibilities
Cheaper
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9.5/10

NachoNacho

NachoNacho is an innovative platform designed to simplify the management of online subscriptions and recurring expenses.
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Number of features
10
Ease of use
9.5
Value for money
10
Integrations
8
Customer Service
10
PROS:
  • Free plan
  • Free trial
  • Affordable prices
  • Flexible
  • Centralized
  • Support
  • Chrome extension
  • Large knowledge base
CONS:
  • Few integrations
  • No extension for other browsers
  • Web in English
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8.1/10

SUPERMETRICS

Automated Marketing Dashboards and Reports
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Supermetrics rating
Supermetrics allows you to generate marketing reports and dashboards from the integration of different tools in a fully automated way.
Design
7.5
Ease of use
6.5
Price
6.5
Functionalities
10
Support
10
PROS:
  • 14-day trial period
  • Easy Integration with third parties
  • Create complete Marketing Dashboards
CONS:
  • Improvable interface
  • Can be costly, especially for individual users or small businesses
  • Few integrations
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7.1/10

Token Metrics

Token Metrics is a powerful tool for investors interested in the crypto market.
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Number of features
7.5
Value for money
7
Customer Service
7
Integrations
6
Ease of use
8
PROS:
  • Free plan
  • Provides a lot of data
  • Helping to choose the best projects
  • Portfolio tracking
  • Uses AI
  • Suitable for new investors and experts
CONS:
  • The prices shown in the valuation table are sometimes incorrect.
  • The most important cryptocurrencies are not always displayed
  • The platform is overwhelming for novices
  • High prices for higher level plans.
  • Customer service could be improved
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