Web analytics

In this section we will analyze the main tools of metrics and market web analytics, both free and payment.

We pay special attention to their pricing models, to their characteristics and our experience using them during these years.

The goal is to find the software that best suits your needs.

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8.8/10

ChartMogul

ChartMogul is a valuable tool for any business focused on customer subscription and retention strategies .
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Number of characteristics
9.5
Ease of use
9
Quality-price ratio
8.5
Integrations
7.5
Customer service
9.5
Pros:
  • Free plan
  • Simple and easy to use interface
  • Customizable Data Visualization
  • API
  • Integrations with popular platforms
CONS:
  • Initial Learning Curve
  • Limitations in other areas of digital marketing
  • Requires technical knowledge in certain aspects
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Fathom Analytics is a complete Web Analytics tool that complies with all privacy laws without using cookies
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Valoración de Fathom Analytics
Fathom Analytics is a web analytics tool that complies with all privacy laws without using cookies
Design
10
Functionalities
8
Integrations
10
Advanced reporting
7
Ease of use
10
Data import from Google Analytics
9.5
Pros:
  • 100% Focused on PRIVITY AND COMPLIANCE OF RGPD
  • Simple and intuitive interface
  • Own API
  • Data storage on European Union servers
  • It does not use cookies
  • Lower impact on site performance
CONS:
  • Does not offer ecommerce reports
  • Does not offer data comparisons
  • Minimalist approach may not be suitable for large companies and websites
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8.1/10

Hotjar

Herramienta de analítica web, con mapas de calor, grabaciones, y encuestas on-page.
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Valoración de Hotjar
Hotjar es una herramienta de analítica web, con mapas de calor, grabaciones, y encuestas on-page. 
Design
8
Ease of use
8
Price
7.5
Functionalities
8
Medium
9
Pros:
  • Fácil instalación y configuración
  • 15 días de prueba sin coste
  • Dispone de un plan gratuito hasta 2000 páginas vistas
  • Añaden mejoras de forma continuada
  • 3 en 1: Heatmaps, grabaciones y encuestas
CONS:
  • Si tienes mucho tráfico y quieres monitorizar todas las urls el coste puede ser elevado
  • El diseño de las encuestas podría ser más atractivo y con más posibilidades de personalización
Cheaper
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9.5/10

NachoNacho

NachoNacho is an innovative platform designed to simplify the management of online recurring subscriptions and expenses .
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Number of characteristics
10
Ease of use
9.5
Quality-price ratio
10
Integrations
8
Customer service
10
Pros:
  • Free plan
  • Free test
  • Affordable prices
  • Flexible
  • Centralized
  • Medium
  • Chrome extension
  • Great knowledge base
CONS:
  • Few integrations
  • No extension for other browsers
  • Web in English
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Token Metrics is a powerful tool for investors interested in the cryptographic market .
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Number of characteristics
7.5
Quality-price ratio
7
Customer service
7
Integrations
6
Ease of use
8
Pros:
  • Free plan
  • Provides many data
  • Help choose the best projects
  • Wallet monitoring
  • Use AI
  • Apt for new investors and experts
CONS:
  • The prices that appear in the valuation table are sometimes incorrect
  • The most important cryptocurrencies are not always shown
  • The platform is overwhelming for rookies
  • High prices in higher level plans.
  • Improveable customer service
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