Automation allows companies to optimize their processes, increase efficiency and improve customer experience. Therefore, many programs and systems focused on it have been created. In this post, I tell you about some of the main Marketing Saas automation tools that are transforming the way companies relate to their customers.
#1 Activecampaign
ActiveCampaign is an automation platform for marketing and customer relationship relationships (CRM) that helps companies automate their marketing and sales processes .
Custom marketing email campaigns can be , automatically generate workflows based on customer behaviors, perform advanced segmentation and obtain valuable insights about the performance of their strategies.
One of the outstanding characteristics of ActiveCampaign is its process automation engine , which allows users to create complex workflows without having deep technical knowledge. In addition, the platform offers integrated CRM tools that facilitate the monitoring and management of customers throughout the entire sales funnel
#2 ENCHARGE
Encharge is a marketing automation solution specifically aimed at software companies (SAAS). This platform focuses on helping companies capture, nourish and retain their customers through automated marketing strategies .
One of the strengths is its ability to create complex and personalized workflows depending on the behavior of users . In this way, companies can send relevant and timely messages to their customers, which translates into a higher retention rate and better user experience.
In addition to email automation functions, Encharge offers tools for the creation of landing pages, lead generation and audience segmentation . The platform also has an advanced analysis panel that allows monitoring campaign performance.
#3 Engagebay
Engagebay is a solution all in one that combines CRM functionalities, marketing automation, customer service and sales . This platform is designed to help SMEs improve their efficiency and climb their operations.
It has an intuitive and easy -to -use interface that simplifies the adoption by equipment with different levels of technological experience. The platform allows users to create email marketing campaigns, program publications on social networks, manage contacts and sales opportunities, and provide customer service through an integrated aid center.
Engagebay also offers advanced segmentation tools and data analysis so that companies better understand the behavior of their customers.
#4 Getresse
Getresse is a marketing automation tool that offers a wide range of functionalities, from email marketing to Webinars and Landing Pages . It stands out for its ease of use and its focus on the generation and conversion of Leads.
One of the most relevant characteristics is its automation engine with which users can create complex workflows based on subscriber behavior. This includes the ability to send personalized email messages, offer relevant content and trigger specific actions based on customer interactions.
In addition, Getresse has tools for the creation of landing pages and collection forms of Leads. It also offers webinars functionalities and online events, making it an integral solution for marketing and sales strategies.
#4 Google Analytics
Google Analytics is a free web analysis tool that provides a detailed vision of how users interact with websites and applications . It offers a lot of data and insights that can be used to optimize marketing strategies and improve user experience.
Some of the main functionalities include web traffic analysis, events monitoring, audience segmentation, personalized reports and marketing campaigns analysis.
Although Google Analytics is not a marketing automation tool itself, its analysis and monitoring capabilities make it a fundamental piece to inform and optimize automated marketing strategies. By providing valuable information about user behavior and preferences, it can help companies make decisions and improve the effectiveness of their marketing efforts.
#5 Hootsuite
Hootsuite is a social media management platform that allows companies to publish, program and monitor their activities on multiple platforms centrally.
Its functions include publications programming, mention and conversations monitoring, performance, segmentation and targeting analysis, and team collaboration. These capacities allow users to create and program content to be published on different social networks in a coordinated manner , track and respond to comments and messages from followers, obtain metrics about scope and interactions, direct content to specific audiences, and work collaboratively in social networks management.
By integrating Hootsuite with other marketing automation tools, companies can optimize their presence in social networks and generate greater commitment to their audiences.
#6 hotjar
Hotjar is a platform for analysis and optimization of user experience that helps companies better understand how visitors interact with their websites and applications.
This tool offers a variety of functions, including heat maps to visualize where visitors click, move and move on a web page ; session recordings to observe the behavior of users in detail; Surveys and forms that collect direct feedback of users and A/B tests that help determine what versions of a page or application have a better performance. Finally, reports and analysis offer detailed information on user behavior and pages performance.
With Hotjar, companies can obtain valuable insights about the experience of their customers and use that information to improve their design and marketing strategies . By better understanding how users interact with their websites and applications, they can optimize their digital presence and offer a more satisfactory experience to their audiences.
#7 HubSpot
Hubspot is a comprehensive marketing, sales and customer service automation platform . It allows companies to attract, convert, close and delight their customers through a variety of functions.
HubSpot email marketing allows you to create and send personalized email campaigns, with monitoring and analysis of your performance. Marketing automation automates repetitive tasks. Social networks management allows you to program and publish content and monitor user interaction.
In addition, it offers detailed analysis and reports on the performance of campaigns and customer activity, as well as an integrated CRM that provides a unified vision of customers and their interactions throughout the sales cycle. HubSpot stands out for its approach to Inbound Marketing, offering companies an integral way of attracting, converting and retaining their customers .
#8 Intercom
Intercom is a customer service and marketing automation platform that allows companies to communicate with their customers more effectively and personalized .
Its functionalities include chatbots and virtual assistants that automate interactions with customers, and live messaging that facilitates real -time conversations. It also allows you to create and send personalized marketing campaigns through different channels, and segment customers and create detailed profiles depending on their characteristics and behaviors.
In general, Intercom focuses on creating a fluid and personalized user experience, which helps companies improve the satisfaction and retention of their customers .
#9 Mailchimp
Mailchimp most popular marketing marketing automation platforms It offers a wide range of functionalities so that companies can create, send and analyze effective email campaigns.
This includes tools for the creation of campaigns, such as a variety of templates and design options, as well as the segmentation and customization of the content based on the characteristics and behaviors of the audience. In addition, it has workflow automation functions to automate repetitive tasks.
Mailchimp stands out for its ease of use and its focus on email marketing optimization, which makes it a popular solution for companies that seek to improve their communication strategies by email .
#10 Marketo
Marketo is a leading marketing automation platform and customer experience management . One of its main functionalities is to automate a wide range of tasks, such as the Lead rating, the sending of campaigns and the prospect score. In addition, it has Leads management capabilities.
Another key function is the creation and execution of multichannel campaigns , which allows companies to integrate their marketing efforts through multiple channels, such as email, social networks and advertising. The platform also offers advanced analysis and reporting on the performance of campaigns and customer activity.
Marketo stands out for its power and scalability , which makes it an ideal solution for large and complex companies. In addition, the platform is integrated with a wide variety of tools.
#11 ORTTO
Ortto is a platform that allows companies to connect and optimize their data, campaigns and channels . One of its main functionalities is the automation of workflows, which help companies improve the efficiency and scalability of their marketing efforts.
Another important function is segmentation and customization , with which companies can segment their customers and create highly personalized content and communications.
Finally, Ortto has a data integration functionality that unifies data from different sources , such as CRM, e-commerce and social networks, to obtain an integral vision of customers. In addition, it uses artificial intelligence to offer recommendations and suggestions on the best strategies and actions to be taken.
#12 Pardot
Pardot is an B2B marketing automation platform developed by Salesforce . This tool offers a wide range of functionalities designed to improve the generation and qualification of leads, the score of prospects, the creation of personalized campaigns and the marketing analytics.
One of its characteristics is the ability to automate the Leads monitoring and qualification process . Through customizable score and rating rules, you can automatically evaluate the level of interest and maturity of prospects, allowing sales equipment to concentrate on the most qualified customers.
Its integration with the Salesforce CRM facilitates the synchronization of data between both platforms, which improves the visibility of the sales team about the state of the prospects and the pipeline.
#13 Salesforce
Salesforce is one of the most recognized CRM platforms worldwide . But it also offers a marketing automation tools suite that can help companies improve their strategy and execution.
The ability to centralize and manage all customer information on a single platform , allows marketing and sales equipment to have a unified vision of the client, for segmentation, customization and monitoring of interactions.
Another strength of Salesforce is its complementary applications and services ecosystem. And the platform offers a wide range of integrations with third -party tools.
#14 Semrush
Semrush is a comprehensive digital marketing that offers a wide range of tools for research, analysis and optimization of online presence . While it is not a pure marketing automation tool, it has functionalities that can help teams optimize and automate certain aspects of their strategies.
Among its functions are the exhaustive analysis of competition and market, keyword research, backlinks analysis, search engine positioning and brand reputation monitoring, among others.
In addition, Semrush has automation tools that can facilitate certain tasks , such as social media publications programming, reporting and monitoring of key metrics. This is useful for teams to save time and maintain a constant and coherent presence in digital channels.
#15 Userlist
Userlist is a marketing automation platform centered in product driven by the product (product-led Growth). It specializes in the creation and execution of email marketing and communication campaigns with users , with the aim of improving customer retention and activation.
One of the main strengths is its focus on customization and sending relevant content to users . It allows marketing equipment to create automated email flows based on the behavior and characteristics of users, which helps improve the effectiveness of communications. In addition, it has advanced segmentation functionalities, to send relevant messages and adapted to the needs of each audience.
Userlist can integrate data from various sources, such as analysis, CRM and user management tools . This integration allows marketing equipment to obtain a holistic vision of their audience and make decisions. Also, it has other functions among which are the creation of personalized forms, subscriber management and generation of detailed reports on the performance of the campaigns.
#16 Zapier
workflow automation platform , so that various tasks and workflows can be automated. With it, more than 2,000 different applications can be integrated, covering from productivity, CRM, marketing, finance, social networks, and much more.
The "zaps" are the automated workflows that are created in Zapier. A ZAP typically consists of a trigger (trigger) that starts automation, and one or more actions (actions) that are executed as a result of the trigger. Through this, users automate a wide variety of work tasks and flows, for example, send emails, publish on social networks, update spreadsheets, create records in databases and much more.
Zapier also offers advanced customization options to adapt the workflows to the specific needs of each user , including filters, data transformations and complex conditions. In addition, it offers free and payment plans, with different levels of functionality and number of permitted zaps. Payment plans give access to advanced characteristics such as activity history, reports, and technical support.
Which of these marketing automation tools do you use or do you want to try?
Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner
PARTNER & CONTENT Writer in Jordiobdotcom SL. I actively participate in Oleoshop, Fbapodcast , H10-wp.com SimpleShophacks and also on the Shopify blog
SEO, Copywriter and University Professor's Drafter
