Adobe Commerce (formerly Magento)
- Advanced customization
- Flexibility and scalability
- Optimized Purchase Experience
- Efficient Product Management
- Integrations and extensions
- International trade
- Tool prices are not public
- Platform costs and extension costs
- Requires the help of a developer
- You need to hire a powerful (dedicated) hosting
- You are responsible for the security of your website
- High Learning Curve
What is Adobe Commerce?
Adobe Commerce, previously known as Magento Commerce , is a robust and highly customizable electronic commerce platform that allows companies to create and manage online stores efficiently (not easy, eye). The software is designed to meet the needs of small businesses and large brands since it offers a wide range of tools and functionalities to boost online sales, improve the customer's UX and climb the online store to international markets ..
What is Adobe Commerce for?
With Adobe Commerce, Sellers/Merchants can create highly personalized and attractive online stores that adapt to their brand and commercial objectives . The platform provides a wide range of customization options, from visual appearance and store structure to product management and price rules configuration. This allows offering a unique and attractive purchase experience that aligns with its brand identity.
One of Adobe Commerce's prominent characteristics is its focus on scalability and performance . The platform is designed to handle online stores of any size and complexity, which makes it appropriate for both small merchants and large companies with high volumes of traffic and transactions. Adobe Commerce uses advanced storage technology in cache, speed optimization and response capacity to guarantee a fluid and fast user experience, even in stores with a large number of products and visitors.
Adobe Commerce advantages
It is difficult to list all the advantages since it has hundreds of functionalities, but we are for the most prominent:
Advanced customization
Adobe Commerce offers a wide range of tools and customization options that allow users to adapt their online store to the needs and preferences of your business. From visual appearance to product management and price configuration , you have total control over how your online store is presented.
Flexibility and scalability
Adobe Commerce is a highly flexible and scalable platform that adapts to the changing needs of growing businesses. Whether you are starting with a small online store or has a large -scale operation, Adobe Commerce can handle growth and climb to meet business demands. Some of the related functionalities are:
- Hosting or Cloud data storage and management
- Optimized performance with advanced cache options
- Focus on data security
- Compliance with PCI regulations to use Checkout Magento
- Integration with ERPs
- Ability to hire technical assistance by adobe personnel
Optimized Purchase Experience
The platform offers a series of tools and features that improve the customer purchase experience. From an optimized purchase process to advanced search and filtering options, it allows to offer an intuitive and attractive user experience with functionalities such as:
- Fast payment (can be integrated into the platform)
- Multi -brand solution (for several brands within the same store)
- Mobile-First approach
- Dynamic search
- Possibility of developing the store as PWA ( Progressive Web App )
Efficient Product Management
It provides an intuitive interface to manage and organize products with a drag & drop -type builder called Page Builder . You can create complex products catalogs, administer inventories, configure price rules and make massive updates easily. In addition, it has:
- Integrated B2B functionality
- Decentralized trade based on its own API (Headless Ecommerce)
- Amazon Sales Channel to send and receive orders from Amazon, synchronize stock, upload catalog, etc.
- Administrator of other sales channels
- Integrated products recommendations: Data based, based on your own rules and compatible with B2C and B2B
- Integrated inventory with physical stores, collection points
- Creation of orders from computer, TPV or tablet in physical store.
Integrations and extensions
Adobe Commerce has a wide community of developers and a large number of extensions available in its "App Store" called Magento Marketplace . This allows you to easily integrate your store with third -party systems and expand the functionality of the platform according to your specific needs.
The most prominent are:
- Content Management Systems (CMS) such as WordPress and Drupal.
- Payment platforms such as Paypal, Stripe, Braintree and Authorize.net.
- CRM systems such as Salesforce and Microsoft Dynamics.
- Marketing tools such as Google Analytics, Mailchimp and Hubspot.
- Logistics and shipping solutions such as UPS, Fedex and Shipstation.
- Live chat platforms and customer service such as Zendesk and Livechat.
Integrations
As we mentioned a moment ago, it can be integrated through API with third -party extensions and services. Let's see some of them:
Adobe products
- Adobe Experience Platform
- Adobe Experience Manager Assets
- Adobe experience manager sites
- Adobe Workfront
- Adobe Journey Optimizer
- Real-Time Customer Data Platform
- Customer Journey Analytics
Payment platforms
- Adobe Payments
- PayPal
- Stripe
- Amazon Pay
- Adyen
- Braintree
- Klarna ...
Reporting and Analytics platforms
- Power BI
- Google Analytics (Universal Analytics, Google Tag Manager, Google Analytics 4)
- Google Search Console
- MATOMO ANALYTICS
- Adobe Analytics
- etc
Sales Channels
- Google Shopping Feed
- eBay
- Mirakl
- Amazon
- Salesforce CRM
- Channable
- etc
Shipping and Logistics Platforms
- UPS
- Sendcloud
- Shipping Easy
- Shopgate
- Packlink Pro
- etc
Marketing tools
- Google Ads
- Mailchimp
- Zapier
- HubSpot
- etc
Who uses Adobe Commerce?
Normally, stores that invoice high figures, since the time price of most developers is higher than on other platforms. Some of the designed stores are:
- HP
- Liebherr
- Helly Hansen
- Shoebacca
- Rossignol
- IBM
- Roche Diagnostics
- Albertsons
- BBVA
How much does Adobe Commerce cost?
As you know, Magento used to have 2 versions: Free (Community Edition) and Payment (Enterprise Edition).
Since Adobe bought Magento, he tradforms it in a tool only for payment, with two plans available:
- Adobe Commerce Pro: An option for seals of any size
- Managed Services: managed by adobe external or agencies that are adobe commerce partners
In either case, you have to ask for a budget , so prices are not public
Adobe Commerce Pro
This plan includes:
- 50 GB test
- Expansion throughout the world in Aws and Azure
- Adobe Commerce application
- High availability architecture
- Business Intelligence Pro
- Varnish -based CDN
- Commerce Pro
- Compatibility with the core of the application
- Infrastructure compatibility
- Control of overload and response capacity
- Automated data backup
- Specialized preparation environment
- Functions
- Account Technical Manager
- Implantation tools
- Performance supervision tools
- Safe and specific cloud infrastructure
- Specialized Infrastructure of a single owner
- Managed Services
- Greater customization availability
- Infrastructure level: 99.9 % SLA
- Incident Service Level Objective
- Image optimization
- DDOS and WAF protection
- Disaster recovery and data retention
- Infrastructure security
- Supervision and expansable alerts
Adobe Commerce Managed Services
This plan includes everything that includes the Pro Plan and, in addition:
- Support for planned events management
- Assistance for the development of updates and patches
- Application monitoring assistance
- Specialized Extension Management
- Application level: 99.9 % SLA %
- Start -up training process
- Resource for designated cloud infrastructure (customer success management manager)
- Custom Site and Runbook
Start in: € 0 per month and has a 100% freemium model
Review and Opinions of Adobe Commerce
One of the main advantages of Adobe Commerce is its ability to handle ecommerce of any size and complexity, from 1 purchase landing to a complex, international and multi -language site . And that can do it because Adobe Commerce provides a robust and scalable infrastructure that can handle large volumes of products, orders and user traffic without compromising performance.
This platform, previously known as Magento (Community Edition or Enterprise) offers a wide range of features and functionalities that allow users to manage all aspects of their online store. Some of these characteristics include catalog management, advanced customization and visualization options, marketing tools, SEO options , inventory management, payment and shipping processing, data analysis and much more.
The administration of the catalog in Adobe Commerce is highly flexible and allows users to create and organize products efficiently: categories, subcategories, filters, labels, filter combinations ... The platform is able to manage a wide range of types of products, such as simple, grouped, configurable and virtual, allowing merchants to offer a personalized purchase experience to their customers. In addition, Adobe Commerce offers advanced categorization and filtering options , which facilitates navigation and search for customer products. Adding to that your advanced search module and the fact that it is easily "splicable" with solutions such as Doofinder , Elastic Path or Empathy.
One of Adobe Commerce's key strengths is its approach to performance and scalability. The platform is designed to handle large volumes of traffic and transactions, which makes it a popular option for high growth companies and scalability requirements. Adobe Commerce also offers advanced cache storage options, speed optimization and response capacity, which helps guarantee a fast and fluid user experience.
Another advantage of Adobe Commerce is its focus on international trade. The platform admits multiple languages, currencies and payment methods, which allows users to expand their business globally and serve an international client base. Adobe Commerce also offers multiple store management options, which allows users to administer several online stores from a single platform.
In addition to its base functionality, Adobe Commerce has a wide community of developers and an extensive gallery of extensions and issues available in its marketplace of extensions and topics . These extensions and additional issues allow users to expand the capacities of their store and connect with third -party apps.
The consumption that are not usually counted
But not everything is pros, there are also consumption that you can read below although I would like to underline one of them. I used to work with several Magento projects. Magento announced that he would stop supporting version 1 in 2020. They launched the Magento 2 version, which was a cluster of nonsense . They were then acquired by Adobe and relaunched the software (not from 0) adding functionalities, integrating it with all adobe apps and putting a price on the platform.
Many developers and agencies have been helpless and forgotten by Adobe with this change. Also, many have dedicated changing to other platforms, since they were not clear what the future of Magento would be. This is the case of stores that have migrated to Salesforce Commerce Cloud Oa Shopify Plus .
I comment this because it is not usually read too much about the subject and it seems important to me to take into account if you are going to use Adobe Commerce .
- Wide range of tools and customization options to adapt your ecommerce to the needs and preferences of your business
- Highly flexible and scalable, suitable for small businesses and large brands with high traffic volumes and transactions
- Provides tools to offer an intuitive and attractive user experience, with advanced search and filtering options and an optimized purchase process
- Efficient Product Catalog Management, including categorization options, filters and advanced configurations
- Wide community of developers and a large number of extensions available in its marketplace, allowing users to expand the functionality of their online store
- Wide community of certified agencies that can help you with your project
- Multiple languages, currencies and payment methods, facilitating the expansion of the business globally
- It is a payment platform and can be expensive for some businesses, especially compared to other free or low -cost electronic commerce solutions
- Keep in mind that, in addition, you will have to pay for extensions and issues
- It may require time and effort to become familiar with all its functionalities and make the most of the platform
- It can be more demanding in terms of hosting requirements and technical resources compared to other electronic commerce platforms
Adobe Commerce benefits
- Advanced customization that allows the online store to be adapted to business needs and preferences
- Flexibility and scalability to meet changing demands and business growth
- Optimized purchase experience that improves usability and customer satisfaction
- Wide range of integrations and extensions to expand the functionality of the online store
- International trade with support for multiple languages, currencies and payment methods
- Performance and scalability that guarantee a fast and fluid user experience
Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner
Specifications: Adobe Commerce (formerly Magento)
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Mariana López -
Adobe Commerce (previously Magento) offers incredible flexibility for my online store. It is ideal for those who have technical knowledge. But it is not the most friendly for beginners.
333666 –
Nice Job