Fathom Analytics
- 100% Focused on PRIVITY AND COMPLIANCE OF RGPD
- Simple and intuitive interface
- Own API
- Data storage on European Union servers
- It does not use cookies
- Lower impact on site performance
- Does not offer ecommerce reports
- Does not offer data comparisons
- Minimalist approach may not be suitable for large companies and websites
What is Fathom Analytics?
Fathom Analytics is a web analytics platform that focuses on privacy and compliance with data protection regulations . Unlike Google Analytics, which collects and stores a lot of data on visitors to a website, Fathom Analytics adopts a minimalist approach focused on privacy.
With Fathom Analytics, you don't need cookies notice on your website , unless you use other systems that use your users' browser cookies.
What are the Fathom Analytics features?
Privacy as priority
Fathom Analytics has been designed thinking about privacy from the beginning. It does not use cookies or collects identifiable personal information (PII) of visitors to the website . This means that it is not necessary to request the consent of users for monitoring, which facilitates compliance with data protection regulations such as GDPR.
Compliance with regulations
By not using cookies or collecting PII, Fathom Analytics facilitates compliance with data protection laws . In addition, the platform offers the option to store the analysis data on servers located in the European Union , which guarantees that the data is maintained under the strict EU privacy regulations.
Easy to use
But a lot. Fathom Analytics has a simple and intuitive user interface that facilitates the understanding and analysis of the website traffic data . You can easily see the metrics , such as visits to the page, the average time on the page, the rebound rate and the traffic sources, in a single glance. Look how simple:
Own API
Fathom Analytics offers access to a complete API that allows developers to easily integrate analysis data into their personalized applications and tools . This gives flexibility and adaptability to meet the specific needs of your business.
Fathom Analytics vs Google Analytics
Greater privacy
The main advantage of Fathom Analytics over Google Analytics is its approach to privacy. By not using cookies or collecting PII, Fathom Analytics guarantees that companies comply with data protection laws and respect user privacy. It is amazing the amount of cookies that Google Analytics gets, check it yourself .
Lower complexity
Google Analytics is a powerful but complex platform that can be difficult to understand and configure correctly. Fathom Analytics, on the other hand, offers a simple and intuitive user interface that facilitates the analysis of the website traffic data.
You just have to configure the domain, paste the code or use the Fathom WordPress plugin , put your id and regret.
You can configure events such as page visits, actions or conversions. Of course, Fathom does not have ecommerce reports or data comparison .
Lower impact on site performance
Fathom Analytics is a lighter web analysis solution than Google Analytics, resulting in a lower impact on the website performance . This is especially important in the era of mobile optimization and the load speed of the page as key factors in the positioning of search engines.
No advertising or follow -up between sites
Unlike Google Analytics, Fathom Analytics does not share your data with third parties or use the information collected for advertising purposes . In addition, Fathom does not follow up between sites, thus guaranteeing that the privacy of your visitors is protected at all times.
Data import from Universal Analytics and GA4 to Fathom Analytics
Since May 2023, Fathom allows you to import data from the last years of UA and GA4
When to use Fathom Analytics?
Fathom Analytics is an excellent option for companies and websites that seek an alternative of web analysis focused on privacy and compliance with data protection regulations . It is especially suitable for websites and companies in sectors where privacy is fundamental, such as medical care, education and financial services.
It is also a good option for those looking for a simpler and easier web analysis solution than Google Analytics . If you do not need a lot of advanced data and functionalities, Fathom Analytics can be the perfect solution for your web analysis needs. For example, on niche websites where you need quantitative data analysis .
How much does Fathom Analytics cost?
Fathom Analytics offers different price plans according to the needs of the users and the number of monthly visits that the site receives .
The cheapest plan begins at $ 14 per month and covers up to 100,000 monthly visits . If more capacity is required, the $ 24 plan per month covers up to 200,000 monthly visits . On the other hand, the most complete plan is the $ 44 per month, which covers up to 500,000 monthly visits .
In addition to the number of visits, all Fathom Analytics plans include important features such as
- 100% of the data
- Site availability monitoring (Uptime)
- Unlimited CSV data export
- data storage forever
- Compliance with Privacy Laws
In addition, with the option to change to an annual subscription, you can get two months free in your selected plan . Fathom Analytics plans also allow the inclusion of up to 50 websites and do not require cookies banners .
Fathom Analytics prices
Installation and integrations
Fathom has a porrón of integrations, here you have them all and, in addition, you have their API.
- WordPress
- Savvycal
- Bloggi
- Nuxt.js
- Webflow
- Discourse
- Ember.js
- Convertkit
- Drupal
- Lime
- Rard
- Ghost
- Vue.js
- Next.js
- GATSBY
- Inertia.js
- Transistor.fm
- Remix
Review
Fathom Analytics offers a simple and intuitive user interface that facilitates the understanding and analysis of the website traffic data . In addition, it has its own API that allows developers to easily integrate analysis data into their personalized applications and tools.
Privacy is the main advantage of Fathom Analytics over Google Analytics. By not using cookies or collecting identifiable personal information, Fathom Analytics F acilitates compliance with data protection regulations such as GDPR .
In addition, Fathom Analytics is a lighter web analysis solution than Google Analytics , resulting in a lower impact on the website performance. It also offers the option to store the analysis data on servers located in the European Union, which guarantees that the data is maintained under the strict EU privacy regulations.
However, Fathom Analytics also has some limitations compared to Google Analytics. For example, it does not offer ecommerce or data comparative reports . In addition, its minimalist approach may not be suitable for companies and websites that need a large amount of advanced data and functionalities.
Pros and cons
- Focus on privacy and compliance with data protection regulations
- Simple and intuitive user interface
- Own API
- Data storage on European Union servers
- It does not use cookies
- Lower impact on site performance
- Does not offer ecommerce reports
- Does not offer data comparisons
- Minimalist approach may not be adequate for companies and websites that need a large amount of advanced data and functionalities
Fathom Analytics benefits
- 100% Focused on PRIVITY AND COMPLIANCE OF RGPD
- Simple and intuitive interface
- Own API
- Data storage on European Union servers
- It does not use cookies
- Lower impact on site performance
Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner
Specifications: Fathom Analytics
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Videos: Fathom Analytics
Photos: Fathom Analytics
Guille El William -
He was fed up with Google Analytics, Universal, Ga4, the Tag Manager containers and the grandmother who smokes. Yes, I don't have as many data as before, but I have Fathom configured in 2 minutes in a new site and I don't need cookies layer. And that is much better than any Google Product
Sayer (Verified Owner) -
I go to the point:
-Fathom Analytics offers an intuitive and friendly interface
-facilitates navigation and access to key data
-Sometimes it feels limited compared to more robust competitors, such as a matomathe
-the quality of the reports is good, but it could improve in terms of analytical depth
-customer support is efficient
-quality-price ratio, it is reasonable, but not outstanding
-it lacks complete integration with ecommerce integration with ecommerce Transactions, AOV (medium ticket), % conversion, income, coupons ... there is very short
Raúl Fernández -
Fathom prioritizes user privacy and complies with data protection regulations that are more than we can say about Google Analytics and other tools. You can use Fathom Analytics without Warning of Cookies and sleep quietly.
Anyway, statistics are quite concise: visits, sessions, session time, Bunce Rate, countries, referral, source and average and little more. But for the money that is worth, you can't ask for more
The good thing is that it is not Google Analytics. And the bad, too.
Jordi -
I totally agree: the data that gives are very little. But for quantitative analytics, it is worth it. For niches, of course. For customers, Google Analytics. In fact, in some customers I have ga4 + fathom to contrast data and the differences are beasts
Ismael Sánchez Rolillo -
Eternal glory to these uncles. Thanks to them I no longer have Google dependency.
I was reflecting on whether changing Mato Analytics or Fathom and in the end I stayed with Fathom because, within what is in the tracking without cookies, it is cheaper than matomo.
€ 15 per month for 50 sites vs. € 19 per month for 30 sites. For someone like me, who has many own projects, it is perfect.
I have looked at the code and I have seen that you also use it on this website 😉
Come on, it is that you look at the features of Fathom vs Mato, or comparison point:
Fathom Analytics
Initial price: from $ 15/month.
Integration: Easy integration with all CMS/frames.
Data retention: data retention forever.
Data Property: 100% Property of the data.
Email reports: unlimited.
Data exports: unlimited.
Support: exceptional emort support.
Sites: Up to 50 sites included.
Real -time metrics: processed data instantly.
Instant filters: To analyze specific data easily.
Event conversions: configuration of personalized events.
UTMS AND CAMPAIGNS: FULL CAMPAIGN AND UTMS monitoring.
Totals of the Site: Quick General Vision of Key Visitors and Metric.
Live visitors: visualization of the site activity in real time.
Long -term data retention: permanently accessible historical data.
View of all sites: Summary of all sites on a screen.
Exports with one click: Data exports in CSV format.
Bots filtering: automatic exclusion of bots and attacks.
Sharing of the board: privacy and sharing options.
Multiple domains: Support for multiple domains under the same id.
Dark mode: Adaptation to varied light conditions.
No espionage: added data without personal information.
MATOMO
Initial price: 0eur for on-premise, 19eur/month for cloud.
Integration: requires technical knowledge, especially for the on-premise version.
Data retention: forever on on-premise, 24 months in Cloud.
Support: free community support or supported support subscriptions.
Sites: Unlimited on on-premise, up to 30 in Cloud.
Additional functionalities: variety of advanced accessories and characteristics available with additional cost.
Personalization and extension: wide customization options, some available only in Cloud Enterprise.
Data storage: Choice of data location in Europe for the cloud version.
Advanced reports and analysis: including electronic commerce analysis, session recordings, heat maps, etc., with additional costs.
GDPR Manager and API Accessible: Tools for the management of conformity and integration.
Advanced segmentation: Ability to create detailed and objective segments.
Fuck, I almost made the free review hahahahaha!