Mailchimp
- Free version of up to 10,000 emails per month
- The best newsletters editor on the market
- Now also includes the possibility of doing surveys and landing pages
- Affordable, payment plans from $ 10
- Marketing Automation
- The free plan only includes basic email templates and does not allow A/B testing
What is Mailchimp?
Mailchimp is one of the best known and most known and used email marketing tools. Millions of customers (you have read well) use this solution to manage their campaigns.
Without a doubt one of the most complete emailmarketing solutions. Easy to use, with an attractive and incredibly intuitive interface to launch your email campaigns will be a children's game. It has a free version that allows you up to 2,000 contacts and 10,000 shipments per month, with a 2000 shipping daily limit.
Mailchimp functionalities
Emailings editor
Possibly Mailchimp has one of the best editors to design your email templates. Thanks to its templates, already the available modules, it is easy and fun to design your email campaign.
User labeling
Customizable labels that you create for your contacts based on what is relevant to you. The labels allow you to add exclusive information according to your needs, and then use them to create segments.
And best of all, they are completely flexible: you can easily organize when you label several contacts when importing them, or even adding tags automatically according to the specific destination page in which they have registered.
Contact lists segmentation
On average, segmented campaigns have 23 % higher opening rate and 49 % clicks. With Mailchimp's advanced segmentation you can customize emails based on the behavior and properties of your users. Do you want to forward an email to users who have not opened it? To those who have not clicking on the matter? To those who have not closed in the last 5 campaigns? You can do this and much more with Mailchimp.
Email Automation
Save time and get results totally automated. When a user is subscribed, send it welcome mails, congratulate the anniversary, configure triggers to send mails based on concrete behaviors, send automatic mails when you publish a new post in your blog ... All this you can do with Mailchimp. And without programming knowledge.
Reports and analytics
Mailchimp has excellent reports from your email campaigns. One of the things that I like most is that you compare your metrics with the stockings of the sector, so you can get the idea of the quality of your shipments.
You can see who opens the emails, clicks, user location ... and important: Track the ROI of the campaign, discover what your ecommerce customers have bought after sending the email.
Other mailchimp benefits
- Landing pages
- Email's Pop UPS
- Surveys
Mailchimp prices
Pros and cons
- Free version of up to 10,000 emails per month
- The best newsletters editor on the market
- Now also includes the possibility of doing surveys and landing pages
- Affordable, payment plans from $ 10
- Marketing Automation
- The free plan only includes basic email templates and does not allow A/B testing
Mailchimp installation and integrations
Mailchimp has 250 integrations. We highlight the following:
- Canva
- Zapier
- Woocommerce
- Slack
- WordPress
- Prestashop
- Magento
- Google Analytics
Mailchimp benefits
- Sent professional newsletters without design or programming knowledge
- Automates marketing communications with great ease
Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner
Head of Marketing in Doofinder and former Head of Marketing of Logicommerce . More than 15 years dedicated to online marketing and ecommerce
Specifications: Mailchimp
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