Amazon trends for 2025: what you should know if you are a seller or author
The trends in Amazon for 2025 that you must know if you are seller or author are: artificial intelligence and automation to improve the shopping experience and store management, focus on sustainability and eco-friendly products, more competitive advertising, among others.
SaaS4Marketing article we analyze the trends in Amazon for this 2025 that you should know if you are a seller or author so that you take the most of your benefit to your Amazon .
Amazon in 2025: a more competitive and automated environment
Amazon has become the marketplace in the world, but also one of the most competitive. In 2025, we will see an increase in automation, more sophisticated advertising and new policies focused on customer experience . Sellers must adapt quickly not to be left behind.
One of the greatest changes is the optimization driven by artificial intelligence (AI) . Amazon is integrating more tools based on AI to improve the buyer's experience and help sellers to optimize their strategies. If you do not take advantage of these advances, you are likely to lose sales opportunities against more prepared competitors.
New trends in Amazon for 2025
Amazon ecosystem continues to evolve, and in 2025 sellers and authors must adapt to technological changes, new policies and a more competitive market . Artificial intelligence, automation and sustainability will be key factors that will influence the visibility and profitability of products.
Amazon advertising becomes increasingly sophisticated, demanding more precise strategies to maximize investment return. At the same time, the FBA It continues to expand with improvements in logistics, but with more demanding regulations for sellers.
To succeed in Amazon in 2025, it is essential to know and apply these trends, optimizing sales and marketing strategies to stay competitive on the platform.
Artificial intelligence and automation to improve sales
In 2025, Amazon will further boost the use of AI to improve the shopping experience and store management . This means that algorithms will be smarter and may predict which products are most likely to sell , adjusting the visibility of the listings accordingly.
Sellers must take advantage of automation tools for inventory, prices and advertising management . dynamic repricing systems allow to adjust prices in real time to compete effectively without manual intervention.
Focus on Sustainability and Eco-Friendly Products
Amazon is betting strongly on sustainability. In 2025, products with ecological certifications will have greater visibility and preference in search results . Climate Pledge Friendly program will continue to evolve, highlighting products that meet certain environmental standards.
If you sell physical products, it is key that you evaluate more sustainable options and certify within the program to increase consumer trust and improve your positioning at Amazon .
Amazonadvertising: more segmentation and growing costs
Amazon advertising has become a need for most vendors. In 2025, we will see more advanced campaigns, with segmentation based on user behavior and artificial intelligence .
Amazon Ads costs . To maximize investment return, it is essential:
- Optimize campaigns with high conversion keywords .
- Use automatic bid strategies to adjust the budget intelligently.
- Implement attractive designs in product sheets to improve the conversion rate.
Find here the Amazon Seller and Amazon Vendor software that best suits your needs.
Expansion of the FBA program and logistics improvements
Fulfillment By Amazon ( FBA ) model will continue to evolve in 2025 with improvements in delivery times and storage costs. However, the requirements to use this service will be more strict, prioritizing vendors with good sales records and low returns rates.
Companies should consider whether FBA remains the best option or if it is more profitable to use their own logistics . To do this, it is key to analyze storage costs, delivery times and reputation times of the seller at Amazon .
Highway in Kindle Direct Publishing (KDP): Opportunities for authors
If you are author, 2025 brings interesting changes in Kindle Direct Publishing (KDP) . Amazon is improving the way you recommend books, using AI to suggest content to readers based on their interests.
Independent writers must focus on:
- Optimize your descriptions and keywords to improve visibility.
- Amazon Ads campaigns to increase sales.
- Offer formats in Kindle Unlimited , since the subscription model continues to grow.
A good example of how to position an educational product on Amazon is the school lectometer for boys and girls from 5 to 7 years , designed to help the little ones in their reading process.
Frequently questions about Amazon in 2025
As Amazon evolves, many doubts arise among vendors and authors seeking to optimize their performance on the platform. From the commissions that Amazon to strategies to increase sales, it is essential to know the rules of the game to maximize profitability.
In this section, we answer some of the most common questions about how to sell in Amazon in 2025, covering key issues such as platform costs, the best marketing strategies and how to make the most of the FBA .
What percentage takes Amazon from sales?
Amazon charges commissions that vary according to the product category. In general, the percentage ranges between 8% and 45% FBA is used . There are also additional costs such as storage and logistics management rates.
How to boost Sales on Amazon?
To sell more at Amazon in 2025, it is key:
- Optimize product sheets with detailed descriptions and relevant keywords.
- Improve images and videos to attract more buyers.
- Use Amazon ADS strategically to increase visibility.
- Manage reviews and customer service to improve the reputation of the store.
In SaaS4Marketing , we develop personalized strategies so that sellers can maximize their sales on Amazon without wasting a budget.
What is FBA Amazon?
FBA (Fulfillment by Amazon ) is a service where Amazon is responsible for storage, shipping and customer service of products. It is ideal for those who seek to climb their business without worrying about logistics, but it has costs that must be analyzed before opting for this model.
How can I know if an article is new at Amazon?
To find freshly launched products on Amazon:
- Use market research tools such as Helium 10 or Jungle Scout .
- Filter for "novelties" within the category that interests you.
- Check search trends on Google Trends to identify emerging niches.
To discover novelties on Amazon and find inspiration to sell, platforms such asarras can help you identify emerging trends and products with high sales potential.
If you want Amazon business with advanced marketing and automation strategies , contact SaaS4Marketing , we help you optimize your store, improve your advertising campaigns and increase your conversions with proven tactics.
Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner
