7 tips to increase conversion on Amazon
To increase conversion on Amazon you have to optimize your product listings, using attractive titles, precise keywords and detailed descriptions . In addition, it is essential to use high quality images that show the product from all angles and establish competitive prices.
If you want to improve your sales on Amazon , the key is to optimize the conversion rate of your products. Next, we leave you some expert tips to increase your conversion on this competitive platform.
How to increase conversion at Amazon: expert advice
Here you have a list of everything you should do if you want to improve conversion at Amazon:
- Optimize your product listings . The first step to improve conversion is to make sure your listings are completely optimized. This includes a clear and relevant title that uses the appropriate keywords, high quality images that show your product from different angles, and a detailed description that highlights the benefits of the product. A well optimized list will not only attract more customers, but also improve your positioning in search results.
- Use the appropriate keywords. Conduct a deep investigation of keywords to identify those that your potential customers are using to search for products similar to yours. Use tools such as Helium 10 , Jungle Scout , or Keyword Tool to find the most effective keywords and make sure you incorporate them into the title, vignettes and product description.
- Use high quality images. The images are one of the most important elements in a product list. Make sure the photos of your products are high resolution, well illuminated and show the product clearly. Including images of different angles, with zoom, and showing the use of the product can significantly increase the confidence of the buyer and, therefore, the conversion.
- It offers a competitive price. The price is a determining factor for conversion. Analyze the prices of your competitors and make sure you offer a competitive price without sacrificing your profit margins. To increase conversion at Amazon thinks of using promotions, discounts or coupons to attract more buyers and increase your conversion.
- Generates positive reviews. Customer reviews are crucial for conversion. It encourages positive reviews by offering excellent customer service, quality products and quickly solving any problems that customers can have. High rating and a good number of positive reviews can directly influence the purchase decision of other users.
- Amazon FBA program . Consider using the Fulfillment By Amazon ( FBA ) program to manage your products. The products that are managed by Amazon FBA usually have a higher conversion rate due to the speed of delivery and confidence that users have in Amazon .
- Optimize for mobile devices. Many users make their purchases on Amazon from mobile devices. To increase the conversion on Amazon make sure that your listings are optimized to be properly visualized in smartphones and tablets, with clear descriptions and call buttons to visible action.
Here we tell you how to open a seller account on Amazon step by step .
What is a good conversion rate for Amazon?
A good conversion rate on Amazon is usually between 10% and 15% for standard sellers. However, the most popular products can reach conversion rates of up to 20% or more.
These figures may vary according to the product category and the level of competition in the market. If your conversion rate is significantly lower, it is a sign that there are areas that you can improve, such as your listings, your prices or your marketing strategy.
Do not miss this guide with the best tools to sell on Amazon .
How to find Amazon's conversion rate?
To find the conversion rate of your products on Amazon, you must access your Amazon Seller Central account and follow these steps:
- Reports tab in the main menu.
- Select "Business Reports" and then click " Sales Panel ".
- Look for the metric called "Buy Box Percentage" or "Unit Session Percentage", which is the key indicator of the conversion rate.
The unit session percountage reflects the number of units sold compared to the number of visits to your list, and is a direct measure of how many visitors end up buying your product.
If you need more information or personalized advice on how to increase conversion on Amazon , do not hesitate to contact us. Amazon experts , we can offer you advanced strategies and specific tools to optimize your sales and maximize your success in this competitive platform.
We are here to help you take your business to the next level!
Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner
