Tricks and advanced strategies to increase your sales on Amazon

Selling at Amazon is no longer just a matter of having a good product and uploading it to the platform. Amazon ecosystem has become more competitive, more technical and, above all, more strategic. To highlight, it is not enough with the basics: you need to know the most advanced tricks and strategies that are using sellers that really make a difference.

If you already have experience selling in Amazon and seek to take your store to the next level, this article is for you. We will review techniques that can help you optimize your performance, improve your margins and position yourself better than your competition, without making this a commercial discourse.

The A9 algorithm dominates (and plays in his favor)

Amazon search algorithm , known as A9 , is the one who decides what products appear first when someone performs a search. And although Amazon does not reveal all its secrets, we do know what factors have more weight:

Relevance of the title and the keywords
Conversion rate
Sales history
Stock availability
Opinions and valuations

The trick? Be sure to have an optimized list with relevant keywords, both in the title and in the Bullet Points and in the Backend (hidden terms that are filled in Central Seller But above all, work to improve your conversion: the more your product sells, the better Amazon .

Use intelligent variations

Many sellers make the mistake of listing each version of a separate product. But if you sell, for example, t -shirts in different colors or sizes, it makes much more sense to create a list with variations .

Because?

You group all valuations in a single product.
IMPROVEMENTS The visibility of less sold products.
You increase the time that the user passes in your product file.

Of course: make sure the variations are logical and do not force meaningless combinations. Amazon can penalize poorly structured lists.

Bet on A+ content (Enhanced Brand Content)

If you have a registered trademark, you can access the so -called A+content, a functionality that allows to improve the visual and narrative aspect of your product sheets . You can add images, comparative tables, visually attractive text blocks and more.

Amazon SEO , it does significantly improve the conversion rate . More attractive and professional content transmits more confidence to the buyer.

Advanced advice: Use sections that compare your product with others from your catalog to promote cross sale.

Optimize your dynamic pricing

One of the most changing and delicate aspects in Amazon is the price. Adjusting it correctly can make the difference between being in the Buy Box or passing totally unnoticed.

automatic repricing tools (such as Repricerexpress, Seller Snap or BQOOL ), but the important thing is to understand logic:

Lower the price too much and sacrifice margins.
Over without strategy and lose visibility.

The trick: identify your direct competitors and create rules that maintain your competitive price, without entering into meaningless price. It also considers the use of bundles or packs that change the comparison frame.

Make PPC campaigns that do convert

Advertising within Amazon (PPC) is almost mandatory if you want to grow, but many campaigns fail due to bad segmentation or lack of follow -up.

Advanced strategy:

Create campaigns separated by type of match: one for exact keywords, another for phrase and another for broad.
Use automatic campaigns to discover new Keywords, but then transfer them to manual campaigns.
Measure the Acad (Advertising Cost of Sales) , but do not take it as the only indicator. Sometimes, a louds in an entrance product can be profitable if it then generates loyalty or cross -sales.

In addition, analyze which terms generate clicks but not sales, and add them as negative keywords so as not to waste budget .

Use the power of remarketing out of Amazon

Although Amazon does not directly facilitate remarketing like other platforms, you can use external tools to re -impact your visitors:

Create an external landing page with your catalog and monitoring pixels.
Use ads on social networks or Google to attract those users again.
Some advanced vendors use Amazon Attribution to measure the impact of external traffic on their sales.

This strategy is especially useful if you are trying to position a new product that has not yet gained visibility within the Amazonitself.

Take advantage of coupons and promotions strategically

Many times the coupons are used only in releases or in a timely manner, but if you apply them intelligently, they can help you improve positions in a sustained way:

Under discount coupons (5–10%) can improve conversion without affecting both the margin.
Lightning offers can help you empty stock or recover visibility.
Use the "Buy 2 and Take 1 to 50%" promotions to increase the average value of the cart .

Of course, don't abuse. The Amazon client is accustomed to offers, and a perpetual discount loses impact.

Ask for opinions ethically and constantly

The valuations remain one of the most influential factors for conversion. You do not need thousands, but a constant and natural flow.

Avoid practices that violate Amazon policies (such as offering free products in exchange for opinions), and instead:

Request a review button from Seller Central.
It includes a friendly note within the package encouraging to leave your opinion.
It offers an excellent post -sales service to increase positive valuation possibilities.

Analyze and adapt your strategy every week

This is, without a doubt, the most advanced trick: convert the analysis into a habit .

What products did they come down in sales?
What Keywords stopped paying?
What changes did you make in your chips last week?
What products have greater conversion?

It is not about changing for changing, but about making decisions based on real data. Amazon 's reports , but also external tools that give you another perspective (such as Keepa , Datahawk or Sellics).

Build brand (even in Amazon)

Amazon has not always been a “brand” site, but that is changing. More and more, customers value identity behind the product .

How does this translate into practical tricks?

Take care of your store : That little showcase is your letter of presentation.
Unify your tone, images and values.
Add videos to your chips: Amazon allows you to include videos to explain the use or show real testimonies.

This not only helps sell more, but generates confidence and differentiation in the face of the hundreds of similar products in each category.

In summary…

Increasing your Sales at Amazon requires strategy, analysis and a proactive approach. There are no magical shortcuts, but many small adjustments that, combined, make a big difference.

Mastering the algorithm, optimizing your catalog, investing intelligently in advertising and building a solid brand inside Amazon are key steps to compete successfully. Remember that the environment constantly changes, so stay up and try new tactics is part of the game.

And you? Which of these strategies are you already applying?

Jordi

Ecommerce and Amazon In Jordiob.com | Web

Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner