Most fathers are very special beings, but beyond the love we have for them, their hobbies, hobbies and desires are usually very unique and important. That's why as Father's Day approaches, it's time to plan a good strategy to take advantage of this celebration in our favor and make Father's Day promotions, sweepstakes and much more.
On this day, many families celebrate with great affection the wonderful blessing of having their dads, and one of the most usual ways to show that affection is through a gift. And that is where, if we are brand owners, we can help to achieve this special detail through different means, but all of them will have in common a couple of things: profits, higher sales and a powerful engagement.
Sweepstakes in social networks
Without a doubt, Father's Day is a perfect time to communicate with our followers and connect with them, generating engagement in the process. And, of course, one of the easiest and most fun ways to keep the interest of our brand during this celebration is through a sweepstakes.
We must pay close attention to which product(s) we will raffle, as they must be of interest to the parents. After that, we can go ahead with the planning of the sweepstakes campaign.
To do so, a good idea is to use applications such as Easypromos because they will help you save a lot of work -in addition to the fact that they can be used to collect information through surveys or engagement through games- and they will choose the winner randomly and reliably for us.
We only need to determine the rules of the event, for example, tag a certain number of friends, follow the profile, share the post in the stories, make comments, etc.
A sweepstakes will always be a dynamic activity that keeps the public's attention, helps us gain new followers and builds loyalty with current followers or customers.
Contests in social networks
Contests are another way to generate content around the brand. The difference with sweepstakes is that in contests, the winner is chosen after achieving a certain goal or by a jury. Some good examples of sweepstakes are:
- Photo contest: ask your audience to share an original photo with their parents. The funniest one, for example, is the winner.
- Video contest: the same as the photo contest, but in video format. You can choose the most amazing video or relate it in a certain way to your brand.
- Dedication contest: invite your followers to write letters of dedication to their parents, the most emotional of all will be the winner.
And ofcourse, don't forget to create your own hashtag so that all posts automatically participate and generate more interaction with your account.
Discounts
Sweepstakes and contests are great, but, just as effective is offering special discounts on this date.
If you own an electronics company, you can put some devices on discount. If you are a restaurant, offer a certain percentage of discount for consumptions on that day if you go with your dad. You can put some clothes on discount, in case you are a clothing store, etc.
The best thing is that you can offer these promotions a couple of weeks before Father's Day. This way, you can encourage children or partners to come to your store and take some "shows of affection" with them.
Always remember that these types of promotions should also be advertised on your business' website and social networks. You can make images, videos, gifs or stories related to the promotion.
Mailing
All the simple marketing actions we have mentioned above can be boosted by a good email marketing campaign.
If you have a database of your customers, it is undoubtedly an excellent opportunity to inform them by mail (or even WhatsApp) about the contest, sweepstakes and discounts that they can enjoy on this beautiful date. It is clear that all it takes is a little creativity and a lot of commitment with our audience. And the best thing is that we will help our followers to get what they are looking for, while we get a taste of effective advertising.
Consultant in eCommerce / Amazon since 2000. Partner of: Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner.
