Launching SERVICE (SAAS) software requires detailed planning and execution. Each step is essential to guarantee success. In this post, we show you a complete verification list for the launch of SAAS , which will guide you through the aspects you should consider before presenting your product to the market.
Read until the end of the post, because we give you free the Saas launch checklist in PDF
#1 Create the ideal profile of the buyer
Define in detail and understand who are the ideal customers for your software product. This implies identifying demographic characteristics, behaviors, needs and preferences of your target audience.
To create the ideal profile of the buyer, you must answer questions such as:
- What do you do for a living?
- What charge does it occupy?
- What is your income level?
- Where you live?
- What are your challenges and problems that your software can solve?
- What factors influence your decision -making process by acquiring software?
- What are your communication preferences and information channels?
If you understand your ideal buyer thoroughly, you can adapt your marketing strategies, messages and product characteristics to meet their needs and attract them effectively. Which at the same time allows you to direct your sales and marketing efforts towards those who are more likely to become customers.
#2 Investigate the market
Performs an exhaustive market research with the purpose of identifying your competitors and knowing current trends and needs . You can use tools such as surveys, interviews and data analysis to obtain information that helps you refine your launch strategy.
#3 Define your value proposition or your unique sale proposal (USP)
Before the launch of SAAS, you must have a clear and convincing value proposal. Define how your product will solve the specific problem of your customers and what competitive advantages offers compared to other market solutions.
#4 Develop the product
Make sure your SAAS is fully developed and tested before the final launch date. Perform tests to ensure that the product is stable , safe and meet user expectations. You can make a soft release (soft launch) offering beta versions or free tests to some users , who help you collect comments and make additional improvements.
#5 Configure the technical infrastructure
SAAS must be supported by solid technical infrastructure, including servers, data storage, safety and scalability . In addition, the infrastructure must be sufficient to support the volume of users and the demands of the system efficiently.
#6 Decide how you will attract potential customers
The next step is to determine the strategy or model that you will use to attract and turn potential customers into users of your software. It is an important step within the launch because it will directly affect how you approach the market and how you generate income.
Some ideas are these:
Free test: Allows users to experience and evaluate the value of SAAS before buying it and is a way of generating interest.
Product demonstration: It is an effective way to show how your software can solve your problems or meet your specific needs. In addition, demo is a good opportunity to highlight the characteristics and benefits of your product.
Freemium Plan: This offers a free version of your software with limited characteristics, but with the option to update the premium with additional functionalities or greater capabilities. It is a way that users can try free software and then decide whether they want to access advanced features through a payment subscription.
#7 Create a price strategy
Determine your price model and create different plans and options that fit the needs of your customers. In each plan you must mention the characteristics and should be evidenced why there is a variation in prices between them.
To determine prices, you have to take into account aspects such as the perceived value, the cost of acquisition of the client and competition. Your price plans must be clear, transparent and visible.
#8 Develop a marketing strategy
Marketing is essential to publicize your SAAS, so you have to develop a good strategy that includes content marketing, SEO, online advertising, public relations and social networks .
Identify which are the most effective channels to reach your target audience and develop a marketing calendar for the promotion of your SAAS before, during and after launch.
#9 Create an effective website
Your website is the face of your SAAS, so it must be attractive, informative and easy to navigate . On the home page, you must be convincing, summarize your value proposition and highlight the key benefits of your product. The web must be optimized for mobile devices and for SEO.
#10 Integrate payment and billing systems
Since the website will be the main (or the only one) sales channel, you must equip it with everything you need for customers to acquire it. For that, configure a reliable and safe payment and billing system.
Payment processes must be simple and optimized to improve customer experience. One way to achieve this is integrating payment catwalks and offering flexible billing options.
#11 Create a customer knowledge and support base
Develop a complete knowledge base that includes all documentation and tutorials that help your users to understand and use your SAAS effectively. Of course, this knowledge base must be available on your website and on the same software platform and be easy to access and navigate.
Also, you have to establish an efficient customer support system , which includes clearly defined communication channels and quick response times. You can use ticket system, email, live chat and chatbots.
#12 Structure your team
Members of your work team must be organized and prepared before launch. Everyone has to understand their role and be able to perform their functions effectively.
Training the equipment is essential for everyone to be familiar with the product and its characteristics , which will allow them to present the software in a clear and convincing way, highlight their benefits and answer questions from potential customers.
#13 Create a press coverage strategy
One way to get attention and spread your product during its launch is to contact journalists , relevant influencers and bloggers in your sector . They can help more people know your SAAS because they reach a broader audience.
#14 launch the SAAS definitively
Once you have completed all the previous steps and are satisfied with the quality and preparation of your SAAS, it is time to make the complete launch. Announce it through your marketing channels, communicate the availability and benefits of your product and make sure you are prepared to serve customers who arrive.
After launch, monitor your SAAS performance, collect users and use them to continually improve your product, but also the marketing strategy and customer services.
Download the free PDF SAAS PDF Verification List
Download our SAAS PDF launch verification list for free right now!
This downloadable PDF will give you a step -by -step guide to make sure that nothing escapes in the process of launching your product.
Consultant in Ecommerce / Amazon since 2,000. Partner of: Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner
